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TEXICARE

Research & Insights
Naming
Logo & Brand Identity
Tagline
Website Design & Development
Event Design
Collateral
Video, TV & Radio (English & Spanish)
Branded Merchandise
Presentation Design
Social Media

Launching a healthcare challenger against Fortune 100 giants demands clarity and conviction. We built Texicare from the ground up - name, positioning, and brand identity system - rooted in a singular idea: taking care of Texas small businesses. By creating a brand with purpose, personality, and the presence to compete from day one, we helped Texicare exceed marketing KPIs and member acquisition goals.

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